Reports to: Managing Director
Compensation: Competitive, with a performance-linked component. Discussed at interview.
About Vwaza
Vwaza is building Africa's home for entertainment. Our products, Vwaza Music, Vwaza TV, Vwaza Studio, Vwaza Podcasts and Vwaza Events, connect African creators with audiences across the continent and the diaspora.
Our products are live and used in more than 60 countries. We are early stage, and we are now building the business around them.
The Role
As Head of Growth, you will lead Vwaza's marketing campaigns and be responsible for growing our audience, creators and customers.
Your focus is growth that lasts: campaigns that bring people in, turn them into paying customers and keep them coming back. You will work closely with our Commercial Director, and together you will be responsible for growing Vwaza into a sustainable business.
This is a hands-on leadership role. You will set the direction and deliver the campaigns yourself.
What You Will Do
- Lead marketing campaigns across Vwaza's products
- Grow Vwaza's audience, creators and paying customers
- Lead and develop the marketing team
- Measure campaign results and improve on them
- Work closely with the Commercial Director toward shared revenue goals
- Report on growth and campaign performance to the leadership team
What We're Looking For
- At least 3 years of hands-on experience in marketing or growth roles, running campaigns yourself
- A proven track record of leading marketing campaigns that delivered measurable growth
- Experience leading a marketing or content team
- Strong digital and social media marketing experience
- A data-driven approach to measuring and improving results
- The ability to work independently and own outcomes
Experience in entertainment, music, media, events, consumer apps, telecommunications or fintech is an advantage. An understanding of audiences in Malawi and other African markets is highly valuable.
Education
- A Bachelor's degree in Marketing, Communications, Business Administration, Media or a related field
- Professional qualifications in marketing or digital marketing (for example CIM, Google or Meta certifications) are an advantage
The Person
You are creative, commercially minded and results-driven. You move quickly, learn from what works and lead from the front. You know how to make things grow.
How to Apply
Apply using the form on this page. In your note, tell us:
- Why you are a fit for this role.
- About a campaign you led and the results it delivered.
Then attach your CV.